Customer Types and Buyer Personas

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Customer Types

  • Rural/Small Community Court - Micro/Macro plan depending on number of use cases
  • Metro/County Court - Macro/Mega plan depending on number of use cases
  • District Attorney / Prosecutor - Macro plan
  • Administrator Office - Multi-Agency plan
  • Corrections - Micro/Macro plan depending on population size
  • Law Enforcement - Micro/Macro/Mass plan depending on use cases
  • Pre-trial Services - Micro/Macro depending on population size
  • Probation Office - Micro/Macro depending on population size

Buyer Personas

IT Dale

IT Dale

Favorite Quote: If it ain't broke, don't fix it.

Description: IT Dale is too busy installing the latest Windows zero day security patch on every Court computer to deal with problems from the Go Live rollout.

Key Features: Roles and Permissions, Custom IDPs, SFTP gateway, User Audit Logging, Data Retention Controls

Analyst Cyndi

Favorite Quote: We want to know our FTA rate on a real-time, multi-dimensional, cross jurisdictional, meta-demographical, macro-judicial basis.

Description: Analyst Cyndi cares about reports, granularity, and ability to export data into many formats.

Key Features: Single/Multi-Agency Reports, Automated Exports by User Role, Reports with unlimited customer Filters

Analyst Cyndi
Judge Cohen

Judge Cohen

Favorite Quote: If a defendant fails to show up to my Court again, I will hold everyone in contempt.

Description: Judge Cohen doesn't understand why defendants can't follow simple instructions and just show up to his Court on time.

Key Features: FTA/FTP rate monitoring, outbound messages, delivery status proof, client reports

Procurement Suzy

Favorite Quote: We cannot accept your proposal due to the agreement not utilizing Microsoft Word 2002 V3, with black font 12, and not faxed between the hours of 9AM - 10AM EST time.

Description: Procurement Suzy will analyze every service plan with a magnifying lens.

Key Features: Credit usage, pricing model, predicting forecasted usage

Procurement Suzy
Administrator Thornton

Administrator Thornton

Favorite Quote: We spend far too much of the public's dime on overfunded, delayed projects.

Description: Administrator Thornton wants a return on investment within 90 days or he's cancelling the contract.

Key Features: Reports, automation, not paying for failures

Probation Franco

Favorite Quote: I thought this job would be easier than being a cop.

Description: Probation Franco doesn't want to visit his probationers in person.

Key Features: Geolocation, check-ins

Probation Franco
CIO Amy

CIO Amy

Favorite Quote: Why would I use you when we spent 32 million dollars building our own interagency texting system? Sure, it can only handle 1 message per hour and none of our users like it...it meets our needs!

Description: CIO Amy wants to save money and have more flexibility.

Key Features: Bulk actions, flexible API

Project Manager Eric

Favorite Quote: I'm retiring in 32 days. As long as we will Go Live before then, I will be available to forward your emails and accept calendar invites if it's before 2pm and I'm not out at lunch.

Description: Project Manager Eric is never going to login to the app but will certainly be involved in every key decision.

Key Features: Simulated messages

Project Manager Eric
Clerk Pamela

Clerk Pamela

Favorite Quote: HOW DO I KNOW THEY GOT THE MESSAGE??

Description: Clerk Pamela is tired of people telling her they're coming and then no-show. She'd rather Facebook people but has to send a letter instead to comply with county policies.

Key Features: Inbound messages, MMS, message delivery status, instant search, how opt-out works and whether she can opt people back in

Prosecutor Tod

Favorite Quote: I haven't lost a case since Covid.

Description: Prosecutor Tod wants to beat every other local prosecutor. He hates not getting 100% in any rate except failure rate.

Key Features: 100% delivery rate, message delivery status, looking good in court

Prosecutor Tod